How to get Baby Boomers Tenants?
Who are the Baby Boomers? The generation of people that were born Between 1945 and the early 1960s.
Baby Boomers accounts for about 30% of the renters market.
According to data from the Joint Center for Housing Studies of Harvard University, renting increased for adults between ages 50 and 75 from 2004 to 2013.
So what are some Baby Boomers looking for?
Baby Boomers are looking to downsize while still keeping a high quality living. Landlord should try to offer higher end amenities, a quiet relaxed environment, the ability to entertain family and friends when visiting, and please do not mention any senior citizens when advertizing of describing your property.
Read our article about: Amenities tenant are searching for in a rental
* Less Space – with the kids all grown up and out of the house, there is no need for so much space and they are ready to downsize.
* Less expenses – moving to a rental eliminates the need to pay Property Taxes, Homeowners Insurance, maintenance, repairs, etc.
* Selling their House allows the money to be used for other investments or lifestyle changes.
We at the Ziegel Group always highlight convenience when marketing properties to baby boomers, including maintenance services, length of lease agreements, and any community features that would encourage baby boomer renters to invite their family over to enjoy community pools, recreation rooms or picnic areas on the property.
